Impulse buying behavior in the field of consumer behavior plays an important role.
冲动性购买行为在消费者行为研究领域中占有重要地位。
Similarly researches have been conducted to study factors that moderate impulse buying behavior.
类似的研究已经被进行研究适度冲动购买行为的因素。
The factors like personality characteristics, income level, need to fulfill self-esteem etc. are typically responsible for impulse buying behavior.
性格特征等因素的影响，收入水平，需要满足自尊等通常负责冲动购买行为。
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